Prakash Chemicals Agencies: lead generation and SEO

The starting point

A chemicals distributor that wins business through enquiries needed a steady flow of leads from B2B marketplaces, its website and email, and a clear monthly record of what each channel produced.

What we did

• Kept the company's IndiaMART and TradeIndia product listings complete and optimised: titles, descriptions, keywords and images, with new product variations and keyword research every month.
• Built a tool that pulls enquiries from the IndiaMART and TradeIndia APIs into one place with Excel export, running on the company's own server.
• Ran on-page, technical and local SEO for the website and kept the Google Business Profile up to date.
• Added a chatbot to the website, planned and sent email campaigns, and ran a WhatsApp campaign.
• Tracked enquiries from marketplaces, the chatbot, forms, WhatsApp and call buttons, and the Google Business Profile.
• Reported every month in a balanced scorecard, and presented the yearly review and next year's business plan.

Results

• Total enquiries rose 50% year on year, from 10,297 to 15,481 (March 2024 to February 2025 against the year before).
• IndiaMART enquiries rose 44%, from 4,207 to 6,055, and TradeIndia enquiries rose 91%, from 1,812 to 3,459.
• A chatbot brought in 3,515 enquiries in its first year.
• Google search clicks rose 65% (20,815 to 34,432) and impressions rose 97% (1.17 million to 2.31 million), and average position improved from 26.6 to 18.
• Website call-button clicks rose 31% (371 to 485), WhatsApp-button clicks 33% (422 to 561) and form submissions 35% (384 to 520).
• 47 email campaigns brought 1,389 link clicks and 531 genuine enquiries, and newsletter subscribers doubled from 2,096 to 4,276.
• On Google Business Profile, monthly calls rose from 5 to 19 and website clicks from 16 to 34 (March 2024 to January 2025).
• Website health score rose from 97 to 100 and site errors fell from 11 to 0 (August 2024 to July 2025).