Specialty ingredients and consumer aromatics
Dwarkeen and Saritique
A marketing website for a specialty ingredients distributor and its consumer incense brand, with two distinct looks on one site.
Website and software development· 2026
Dwarkeen home page 
Industries: four sectors, one sourcing standard 
One group, two brands 
Saritique, the consumer brand, in its own warmer look 
Media hub for news, blogs and downloads
The starting point
Dwarkeen supplies specialty ingredients to personal care, pharmaceutical, flavour and fragrance, and industrial chemical manufacturers. Its sister brand, Saritique, sells nature-inspired aromatic products to shoppers and retailers. The two audiences trust different things, so the site had to feel precise and corporate for one and warm and artisanal for the other.
What we did
- Planned the site around two audiences, each with one clear next step: a business enquiry for Dwarkeen and a product or dealership enquiry for Saritique.
- Built it with Next.js, TypeScript and Tailwind CSS and a Node.js backend, with pages for industries, brands, products, quality, global supply, careers and a media hub for news, blogs and downloads.
- Set up two colour and type systems, steel-blue and graphite for Dwarkeen and green, sand and copper for Saritique, and wrote them into a brand guidelines document.
- Kept all page copy in content files, so text can change without touching the layout.
- Used WCAG 2.1 AA as the accessibility target and added a reduced-motion option.
Last checked