Marketing guides

Plain-English guides on SEO, AI search, tracking and content, each with a free tool to put it into practice.

• What is llms.txt, and does your website need one?

  llms.txt is a simple file that points AI assistants to your most useful pages. Here is what it is, what it is not, and how to make one.

  Updated 2026-10-21

• UTM parameters explained: a simple guide for marketers

  UTM tags show which campaigns bring visitors in Google Analytics. Learn the five parameters, how to name them, and the mistakes that split your data.

  Updated 2026-10-21

• A technical SEO checklist for a small business website

  A plain-English checklist of the technical basics search engines need from your website, from indexing rules to speed and structured data.

  Updated 2026-10-21

• How to write meta titles and descriptions that earn clicks

  Practical rules for writing page titles and meta descriptions: length guides, what to include, and common mistakes.

  Updated 2026-10-21

• Schema markup for small businesses: what to add first

  Structured data helps search engines and AI tools understand your business. Here are the schema types worth adding first and how to check them.

  Updated 2026-10-21