Business listings and B2B platforms

Why listings and B2B platforms still matter

Directories, marketplaces and business profiles are often where buyers first compare suppliers. They also give search engines and AI tools consistent facts about your business from places other than your own site. Wrong, outdated or duplicate listings do the opposite: they confuse buyers and weaken trust.

How we handle listings

• Audit: we search for your business across relevant platforms and note what exists, what is wrong and what is missing.
• Choose: we agree which platforms fit your industry and target countries, so effort goes where buyers actually look.
• Prepare: we write your company and product descriptions for each platform and standardise your name, address, phone and categories.
• Register and set up: we create or claim the profiles in your business name, complete them and add your products.
• Hand over: you receive a tracking sheet showing every listing, its link and who owns the login.

What we need from you

• Your correct business name, address, phone number and website
• Product or service descriptions, images and your logo
• Business documents some platforms ask for to verify a company, which we will tell you about up front

Things to know before you start

Some platforms charge for premium placement. We tell you what is free and what is paid, and we never sign you up for paid plans without your approval. Verification steps such as phone or postal codes need your involvement, and listings improve visibility but cannot guarantee enquiries.

Which platforms might we use?

The right mix depends on what you sell and where your buyers are. For many businesses it includes a Google Business Profile, industry directories, and B2B marketplaces relevant to your product category and target countries. For exporters it may include trade platforms in the markets you want to enter.

• General business profiles such as Google Business Profile and map listings
• Industry-specific directories and trade association listings
• B2B marketplaces and sourcing platforms that match your products
• Review and comparison sites where your buyers research suppliers

How do you keep listings accurate over time?

Listings drift out of date when a phone number, address or product range changes. Because we hand over a tracking sheet with every login owner, updates are simple: change the master details once, then work down the sheet. We can also repeat the audit every few months, which catches duplicate profiles created by third parties and keeps your information consistent for buyers, search engines and AI assistants.