ManufacturingFounder's in-house project
A B2B specialty chemicals manufacturer
Internal tools and a website brought in-house: a document-sharing platform, a performance system and an AI content agent.
Custom AI agents for marketingWebsite and software development· 2025 to 2026
The starting point
The company paid an agency for its website and paid for third-party tools for document sharing, while teams lacked a simple way to track employee performance or to speed up repeated SEO and content work.
What we did
- Moved the corporate website in-house from an agency and made 440+ updates on a modern web stack.
- Built a secure document-sharing platform to replace a paid subscription.
- Built an employee performance-management system that is now used by all staff.
- Built an AI agent on the Claude API that drafts SEO and content work for a person to review.
- Rolled out two-factor sign-in across internal apps and fixed access-control gaps.
Results
- The website is maintained in-house, with the CRM connected for lead capture.
- Paid tools were replaced with in-house or cheaper options.
- The performance system is live for all employees.
The company name is withheld. This was an in-house project led by our founder, not work for a MarkStack customer.
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