ManufacturingFounder's in-house project
A B2B specialty chemicals manufacturer
Technical SEO and AI-search readiness for a multilingual manufacturer's website, run in-house by our founder.
SEO and AI search· 2025 to 2026
The starting point
The website had a low technical health score, many broken and redirected URLs, duplicate and weak page titles, and pages that search engines could not see. Monthly Google impressions were about 13,400.
What we did
- Fixed technical issues every week: broken and redirected links, duplicate metadata and schema errors.
- Rewrote titles and meta descriptions across the site, first in 5 languages and then in all 19.
- Added language (hreflang) and structured data markup, resubmitted 706 pages and restored 90 hidden pages.
- Made the site readable to AI crawlers and AI answer features.
- Ran monthly audits with standard SEO and speed tools, and benchmarked 30+ competitors to shape the plan.
Results
- Ahrefs health score rose from 48 to 99.
- Average search position improved from 11.7 to 6.
- Monthly Google impressions grew from 13,408 to 27,164, an increase of 103%.
- Click-through rate on rewritten pages rose from 1.3% to 1.9%.
The company name is withheld. This was an in-house project led by our founder, not work for a MarkStack customer.
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