ManufacturingFounder's in-house project
A B2B specialty chemicals manufacturer
A steady content and social programme, with every lead tracked, run in-house by our founder.
Content and social media· 2025 to 2026
The starting point
The company had a small LinkedIn audience of about 700 followers, no YouTube, Instagram or Facebook presence, little technical content, and no reliable view of which channels produced inquiries.
What we did
- Published 10 to 13 LinkedIn posts a month and launched YouTube, Instagram and Facebook from zero.
- Planned 24 technical blog topics tied to keywords and buyer types, and published 35+ articles at two a week.
- Wrote press releases for certifications and product launches.
- Kept the website live in 19 languages, translating 40 articles into 14 more.
- Tracked website, email and LinkedIn leads in a CRM and reported on them every week.
Results
- LinkedIn followers grew from about 700 to 4,511, with impressions rising 16% to 17% month on month.
- Monthly inquiries tracked in the CRM grew from 21 to 51.
The company name is withheld. This was an in-house project led by our founder, not work for a MarkStack customer.
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